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● Live
Active members
—
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Monthly revenue
—
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Total workouts logged
—
All time
PRs set
—
↑ Engagement signal
Member activity — last 7 days
0
Total workouts
0
Total lbs moved
0
PRs set
Revenue vs target
$0
Building MRR
50 members
0%
MRR target
0%
Break-even
Mo.7
Recent members
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Members
All Purgatory Fitness members
Retention & Risk
Members showing signs of disengagement
Churn rate
0%
Industry avg: 6%/mo
At-risk members
0
7+ days no workout
Avg workouts/week
—
Target: 2+ per member
At-risk alerts 7+ days no logged workout
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Retention playbook — evidence-based
First 90 days are the window
Members hitting a milestone in the first 90 days are 60% more likely to stay. Watch the badge unlocks — they're your retention signal.
2x/week = sticky member
Members who train twice a week or more are 50% less likely to cancel. Anyone below this for 2+ weeks should get a personal message.
Community engagement = retention
Members who like, share, and join challenges churn at half the rate. Run a challenge every month minimum.
Revenue
MRR vs your SBA business plan targets
Monthly Recurring Revenue
$0
0 active members
Path to business plan
50 members
0/50
$3,250 MRR
0%
$394k Year 1
0%
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50-member revenue scenarios
| Scenario | Members | Avg rate | MRR | Annual | vs. Plan |
|---|---|---|---|---|---|
| All founding ($65) | 50 | $65 | $3,250 | $39,000 | On target |
| All monthly ($75) | 50 | $75 | $3,750 | $45,000 | Above plan |
| Mixed average | 50 | $70 | $3,500 | $42,000 | Watch costs |
| 100 members | 100 | $70 | $7,000 | $84,000 | Scale mode |
Engagement
App usage, community, and gamification
Total XP earned
0
Across all members
Badges unlocked
0
16 available total
Community posts
0
Public workouts shared
Avg streak
0
Days · all members
Member leaderboard — by XP
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Admin Access
Control who can access this dashboard
Current admin users
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Access levels explained
owner
Owner
Full access to everything including admin management, revenue data, and member deletion. Only you.
admin
Admin
Can view all analytics, manage members, and run challenges. Cannot manage other admins or see grant/revoke controls.
member
Member
Standard gym member. No dashboard access. This is the default for everyone who signs up.
Challenges
Create and manage gym-wide competitions
April Volume Blitz
Move the most total lbs this month · Ends Apr 30
0 members joined25 days left
Challenge ideas
🔥
7-Day Streak Sprint
Train 7 days straight. Every finisher earns a badge upgrade.
🏆
PR Week
Most PRs set in one week. Winner gets a free month.
📣
Refer a Friend
First member to bring in a new signup gets a free month.